In 2004, a group of committed conservationists, led by Dr Richard Leakey, became convinced that the current developments on the internet provided the best opportunity for securing a future for wildlife: an approach that could harness the collective energy of countless good conservationists and combine it with millions of individuals around the world who have a genuine concern for the future of the planets wildlife and unique habitats. These people would connect through the internet to create a movement powerful enough to produce a virtual endowment capable of reversing the catastrophic loss of habitats and species.
WildlifeDirect was conceived as a non-profit conservation organization based in Kenya along the lines of an internet startup company. The organization was built to avoid the pitfalls of bureaucracy and crippling procedures of the public sector, to secure efficient conservation management in parks and reserves througout the world.
